Internet advertising is growing at a rapid pace, and is growing faster than any of the traditional methods. Even though it has been around since 1994, and is 18 years old, Internet advertising has gained immense popularity, and today it has become a necessity for every business owner to use it as a means of advertising, promoting and selling their products and services online. Let us take a look at the history and developments in Internet advertising that took place in these 18 years.History of Internet advertising:• Internet advertising or online advertising started in the year 1994.• In mid 1990s, when the Internet was new to people, there was a misconception that it is only useful to the scientists and students who are pursuing computer related academics.• The Internet became very common and easily available to people during 1996 and 1997. Then, slowly people started understanding that, the Internet can also be used in various ways.• In 1994, HotWired first sold spaces on its website for advertisements to many businesses. This was the start of the Internet advertising.• Advertisers began buying spaces on the popular websites where their company’s brand would get noticed by the visitors.• Number of websites started growing in thousands and millions, and advertisers felt that it was not good to stick to one popular website. Then the advertisers started buying spaces from many popular websites, and made their brands visible to many audiences.Developments in Internet advertising:• During early 2000s, Internet users started identifying the benefits of commercial services on the Internet. This lead to the craze of having a website for businesses/organization, so that the presence of their company is felt in the Internet.• Since the start of Internet advertising, there was a constant growth till 1998 ($1.9 billion in annual revenue). But there was a huge growth in 1999 ($7.6 billion in annual revenue) and the momentum is still continuing. The revenue is increasing every year.• But the companies were not sure whether the user would visit the company’s website directly. Then came the concept of “banners” or “banner ads”.• A banner is a small note located at one side of the website with some information and link to the company’s website. When clicked on that link, the user goes directly to the company’s website.• Internet advertising actually got noticed by the common people in 2007 with the help of Google. Google in 2007, brought a revolution of Internet advertising.• As years passed on, developments in technology and animation advertisements increased, where the use of technologies like flash player, etc. came into existence.• Animated advertisements are small videos or movies that attract the user easily.• Animated advertisements make banner ads more lively and attractive.• After 2010, with the introduction of smart phones and advanced mobile phones in the market, it became easier for businesses to promote their products/services to the people. These high end phones provided access to the Internet, and this is how Internet advertising market grew further.• Social networking sites made targeted audiences closer to the companies and the interaction between them has become more simple.Online advertising has become a global phenomenon, and in the years to come, there are a lot of surprises in store that will make online advertising platform easier to use.
Advertising is one sector with upfront creativity and spontaneity, it fluctuates, changes, varies from time and to time, and is counted as the “selling cost” of a commodity.Well that’s in economics, but as the jobs include advertising sales reps, copywriters, advertising sales director, entry level jobs, advertising manager, executive, supervisor, publishing, account executive, assistant, analyst, content-writing, consultant, operations, and retail executive jobs, advertising job profile adhere to certain requisites.You obviously wouldn’t get an executive post right after you graduate from an advertising school, but you can start at the base level then work your way up to different levels.The workAdvertising work requires a lot of tolerance, and smartness on your part, as you would subject to working spontaneously, and be quick and immediate in briefing and planning. If you are an advertising sales rep then your work would be based on establishing a good clientele, and cracking the deal outright. Remember, the “selling cost”?This is what your client is undertaking, and you have to convince him for more, and better, that’s exactly from where you have to rope in bigger possibilities serving as the intermediary between the customer and client.Technical know-how about sales figures, sales accomplishments, target sectors, and follow-up is crucial. If you look into the job of an advertising sales director, or an advertising director, the focus of that post would be supervisory, and creating and placing ads would be the prime concern.Levels of workWhether you have specialized in sales or in graphics or in publishing or in media, an advertising job requires overall functioning of the position. It means you have to work your way through from making telephone calls, and e-mailing clients, to making plans and sales charts and account figures, drafts and contracts.Mainly, advertising account executives focus on accounts, consultants provide strategies, publishers enthrall upon print media, and sales reps work on marketing and sales process, and a director plans and places, and looks after the overall process.The job can also be conducted on-site, with web portals etc, and there an ad sales rep works to get clients, take up slots and ad spaces on the internet. Not only this, but in this job you have to be ready for additional responsibilities like coordinating staff, making various reports, and checking status of campaign constantly.Opportunities you’ll haveWorking in an advertising agency would be beneficial as you can earn lucrative salaries depending upon your post, size and demography of your agency. Advertising employment is mainly based in media, newspapers, magazines, periodicals, web portals, on-site work, and TV or radio stations.You need to have a Bachelor’s degree in advertising or journalism and minimum experience and for directorial posts, min. 5years of field experience. According to the Bureau of Labor Statistics (BLS) advertising jobs promise an increment, in various sectors, so you can vouch for it.Advertising employment opportunities come to you if you are ready to work upfront always, be available 24×7, and are innovative.
As the owner of a workshop you’ll need to ensure that you have the best possible automotive garage equipments at your disposal. Setting up your business can be quite an expensive proposition since you’ll have to acquire quite an extensive range of equipments. If you do not have certain vital machinery then you will simply not be able to cater to the needs of your customers. Therefore, you need to identify a company from which you can buy all or at least most of the equipment you need, and that too at the right price.The most commonly used automotive garage equipments include vehicle lifts, tire changers and MOT testing equipment. In fact, your customers will want to know if you have a high quality MOT testing bay. In addition, you’ll also need many small garage tools. If you don’t already have a crane then you’ll probably need one since it will help you deal with heavy vehicles. You will also need equipment for exhaust extraction as well as for air conditioning and cooling. You should also high quality painting tools for your shop.As you can see, the list of equipment you’ll need can be quite a long one. You’ll be able to ensure the productivity of your business only if you get these and other important automotive garage gear at a very good price. Be sure to check whether the company you buy them from also offers you a flexible returns policy. The products should also come with a reasonable replacement or repair warranty. You’ll find it very hard to manage your business if you have to deal with a lot of equipment downtime. Therefore, the gear you buy has to be sturdy and well-manufactured. Keep in mind that while price is an important consideration it should never be the sole reason for buying any company’s products.You’ll be able to get a lot of work done at your workshop if you have access to high quality spare parts as well. You will lose out on a lot of business if you cannot provide your customers with the service they need and if your services are too expensive. The company that you buy all your automotive garage equipments and spares from should be able to ship you the goods you need with a very short lead time. This will ensure that you never have to miss out on any repair jobs.