Alternative Advertising Almanac (D-O)

Daily effective circulation (DEC)
-The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated) or 18 hours (illuminated).Daily impressions
-Also called DEC, these are the estimated number of persons passing an outdoor location on an average day.Degradation
-The standard method used to express the life of a display is the time it takes to reach 50% of its day one brightness.Dimming
-Changing the brightness of a display, or the capability of increasing or decreasing the overall display intensity. The brightness level should be highest during the day to compete with daylight, and lower at night.Display period
-The interval of exposure when an outdoor advertising campaign is viewed.Dissolve
-A mode of message transition on an LED display accomplished by varying the light intensity or pattern, where the first message gradually appears to dissipate and lose legibility simultaneously with the gradual appearance and legibility of the second message.Distribution
-The strategic physical placement of outdoor units across a market.Embellishment
-Letters, figures, mechanical devices, or lighting that is attached to the face of an outdoor unit to create a special effect.Expected lifetime
-Anticipated length of use for an LED. The expected lifetime of an LED is measured at the point when the sign has degraded to 50 percent if its original intensity. LEDs have a typical expected life of 50,000 to 100,000 hours (as specified by the manufacturer).Exposure
-The reasonable opportunities for advertising to be seen and read.Face
-The surface area on an outdoor unit where advertising copy is displayed. A structure may have more than one face.Facing
-The cardinal direction that an outdoor unit faces. For example, a north facing unit is seen by consumer headed south.Flight
-The length of an advertising campaign, sometimes divided into distinct segments over the course of weeks.Frequency
-The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured over a four week period.Gamma correction
-A process used with video images to correct brightness and internal micro-contrast within the image. Gamma correction allows a change of ratio between the brightest red component and weakest red.Global positioning system (GPS)
-A location system using latitude and longitude to pinpoint exact geographic locations.Gross impressions
– The sum of the impressions registered against a target audience based on a GRP level of days or weeks in a schedule.Gross rating point (GRP)
-The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market population.Illuminated
-An outdoor unit equipped with lighting that provides night time illumination of an advertising message, usually from dusk until midnight.Impression
-The number of people who have an opportunity to see an ad in a given period of time.Imprint
-The identification of the operating media company on an advertising display.Indoor Advertising
-Advertising displays located in restrooms, retail locations, restaurants, and other high traffic indoor areas.Intensity
-Also called brightness. The LED industry measures display intensity in candelas per square meter, which is also referred to as nits.LED brightness
-The brightness level of an LED is measured in milli-candelas. The materials used to manufacture the LED determine the brightness of the LED.Light detector
-Also called light sensor, a light detector is an electrical component used to detect the amount or level of ambient light surrounding a display. If dimming has been set to “AUTO,” the light detector or sensor adjusts the intensity of the LEDs.Light emitting display (LED)
-Also known as Light Emitting Diode, LED is a semiconductor device (akin to a small lightbulb) that emits narrow-spectrum light when given an electrical charge.Line of sight
-The simultaneous viewing of more than one copy area of one outdoor unit.Location list
-A listing of all locations included in a specific outdoor program.Location map
-A map showing all locations included in a specific outdoor campaign.Mandatory copy
-Copy that is mandated by law to appear in the advertising of certain products and services.Milli-candela (mcd)
-One thousandth of a candela.Net reach
-The total number of people within the target audience exposed to the advertising schedule, often expressed as a percentage.OBIE
-Awards Issued by OAAA, OBIE Awards are the oldest awards for outdoor advertising creative.Off-premise sign
-A sign that advertises products or services that are not sold, produced or furnished on the property where the sign is located. An outdoor advertising display is an off-premise sign.Outdoor Advertising Association of America (OAAA)
-A trade association that leads and unites a responsible outdoor advertising industry. It is committed to serving advertisers, consumers, and the public.Override
-The continuation of an outdoor advertising program beyond an advertising period. An override, if offered by an outdoor company, is provided at no additional cost to an advertiser.

Specialist Road Transportation Vehicles

Specialist transportation vehicles are required to transport a range of goods and items, and they have the ability to move anything from sports cars to houses. There is a selection of different transportation vehicles available, the type that you choose should depend on the weight and the size of the item that you are transporting. This article takes a look at some of the most common types of road transportation vehicles, and it provides some top tips on how you can select the right transportation service for your needs.Tilt TraysTilt trays are types of vehicles that have an adjustable tray at the back which can be moved up and down to be able to easily unload any items that it is carrying. Tilt trays come in a variety of shapes and sizes. They are suitable for transporting a range of machinery, such as tractors, forklifts, backhoes, bobcats, and gensets. They can also transport large shipping containers, and small to medium sized site huts.Tilting SemisTilting semis can be used to transport equipment to and from major construction sites, mining camps, and outback communities. They are commonly used to transport large site huts, and they are also able to transport shipping containers that are up to 40ft in length. Tilting semis can also be used to transport some types of housing.Low LoadersLow loaders are specially designed to transport large wheeled machinery, such as rollers, excavators, graders, agricultural machinery, front and end loaders, forklifts, and boom lifts. They have rear loading ramps so that the machinery can be easily mounted onto the low loader.Where to Find Road Transportation SpecialistsOne of the best places to find road transportation specialists is online. To do this you can open up your search engine and type in ‘transportation services’ along with the town, city, state or country that you live in. You can then browse through some of the top results until you find a company that provides what you need. All good companies will have websites which will list their company profile, along with the services that they offer and their contact details. They will also have a team of trained specialists who will be able to advise you on the best method of transportation for your needs. Always choose a reputable and established company to ensure that you will be receiving a high quality service. It is also worth making sure you they have the right insurance cover, just incase your item gets lost or damaged during the transportation process. To ensure you are selecting the right company for the job, you may want to have a list of questions ready to ask. The list of questions can include things like:• How long have they been established for?
• Do they have experience in transporting the type and size of item you are wanting to move?
• What insurance cover do they provide?
• How long will the entire transportation process take?

7 Important Factors to Consider About Limousine Transportation Services

Making an assessment to consider on which Transportation Company to choose can be tough, like many things. There has to be a way to cut through the nonsense and make a knowledgeable decision, with so many companies out there promising to have 99% quality services, luxury vehicles, and skilled chauffeur. Understanding what transportation companies mean by what they say, you’ll be able to decide which transportation company and package best suits your needs.In this article I will help you which factor you should keep in mind to make the decision by showing you how to compare each factor.Price / PackagesMany people look at price first when choosing a transport service provider; however it shouldn’t be the deciding element. When you see price variance it’s helpful to remember the old maxim that we get what we pay for. Deciding for cheapest deal isn’t certainly the best idea, especially if you rely on your safety for transportation. Things like well-furnished, maintained and quality vehicles cost money, and a company that charges very cheap for transportation likely won’t offer these features. Take a closer look at the features that each company provides, and then compare prices.Area of Specialties / FocusIt’s a fact that not all transportation companies are right choice for different kinds of customers. Some offer great transport service plans but don’t have solutions that are good for growing businesses, while others have great corporate solutions but aren’t the right fit for someone with a public level figure in a different region. Check a company’s specialty or area of expertise before you buy their service, and go with one that recognizes your actual requirements as a customer. Check whether they give their service in how many regions. How long can they give you limousine transportation services? You can find reviews and references on the Web, and many of these will talk about a particular company’s strengths and weaknesses.Tech Specs / LimitationsTake a good, honest look at your requirements and understand what you want it to do. If you’re hoping to travel in long drive with at ease and luxury facilities, then you shouldn’t go with the cheapest transport package you can find. A cheap transportation plan possibly won’t have the luxury environment, qualified and skilled chauffeur, attitude towards customers, Fully equipped and registered from transport authorities, and you’ll spend more time dealing with transport issues than you would like. Call them. Ask questions. Look to see what you are getting with the cheap price and what features are included in the cost. Do they charge for additional travelling, support etc? Tell them what you imagine for your requirement.Customer SupportThis is one of big factor in most people’s views. Can I call up and get a real live person on the phone when company’s site goes down for some unknown reason? And more than that, can they understand and help the customer to fix the problem and before going with a transport look into their reputation for customer support. Identify what kinds of different ways you can contact them when you need support – email, toll-free phone, chat, and so on.You’ll find that, like in price and customer support features, all transport companies are not equivalent. Some hang their hat on their support crew, and some view customer support as an afterthought. Steer clear of the latter.Vehicles / FleetYou might have to do a little of reading (or question-asking) to get to the bottom of this one. What kind of vehicles does your transport company use? Are they top-of-the-line, brand new vehicles? If the transportation services company doesn’t say what type of vehicles they use, you’ll want to ask, since vehicle can affect the performance of your transport.Reputation / Customer Reviews This is one of those aspects that you’ll have to get a bit creative to get the reality. Do a Google Blog search for a particular transportation company, or look them up on Twitter – whatever you have to do to see what their current (or former) customers are saying about them. Are they easy to contact for support? What’s the normal time it takes to reply to a ticket? When they find a difficulty with a vehicle, what’s their course of action? This is one of the great things about social media – ask a question about a company and you’ll get the real time answer about the company.Scalability / Room to GrowFinally, a vital thing to think about transportation provider (and the plan you choose) is whether or not they are suitable for your future plans. In other words, what you consider satisfactory transport now might not meet your needs two years from now.Any web-based enterprise should have its eye on growth, so if a transport company might have difficulty accommodating that growth it could pose an issue. Do some web research for all these factors to the right opinion and make a right decision.These are most important factors you should consider while choosing a transportation service so that your journey will not be a problematic and hassle-free.